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The formation of the Swedish Trade Council in 1972 was an unusual arrangement: the State and business would cooperate.
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Prince Bertil, known as "the motoring prince" and "the sporty prince", was also an ambassador for Swedish industry.
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In the1980s export success was rewarded with the Export Boost Award. Today with the Swedish National Export Prize.
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The Swedish Trade Council and Swedish companies have often marketed Sweden as an export nation during the Olympic games.
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